Consumer Social Graph Insights

Services: Social Graph
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CHALLENGE

Karbach Brewing wanted data-driven recommendations to guide their event marketing spend as they expand to six additional states beyond Texas.

SOLUTION

Developed a graph database built on a proprietary data set of breweries, events and social media accounts to understand consumer and competitor behavior and preferences.

OUTCOME

KUNGFU.AI built an interactive consumer social graph insights tool that Karbach can interrogate for quantitative answers to a myriad of marketing related questions.