Data Brokering

Services: Data Brokering
Disney artificial intelligence

Challenge

An entertainment conglomerate needed a creative path to collect external data to inform demand-based pricing and maximize sales for admission.

Solution

Created an semi-automated, human-in-the-loop collection system that aggregates a list of 35,000 school districts and school calendars into a relational database.

Outcome

The indicators derived from the data collected informed peak pricing and Ad targeting. In the first year, client increased sales by $44,000,000.