Coco Gothic is similar to the first geometric sans typefaces like Futura, Kabel, or Semplicità. The slight rounding of the corners and light humanist touches to the proportions of the letters results in a unique mix that gives it a structured yet inviting feel that works as an excellent typeface for KUNGFU's voice.

When working in Google docs or presentations where Coco Gothic is not available, Zen Kaku Gothic New is the recommended alternate.

Guidelines
The full color logo should be used on light backgrounds where good contrast can be established. On dark backgrounds or placed over a picture, the white logo is recommended.
‍

File Guidelines
PNG = for web use
PDF = for print use
SVG = vector format
AI = original vector file

These accessible color combinations assure KUNGFU's website and marketing materials are compliant with accessibility standards.

For a full review of accessible usage of the dominant brand colors, this helpful color matrix shows which pairings pass.

✓AAA = Pass (7+)
✓AA = Pass (4.5+)
✓AA18 = Pass, Large Text Only (3+)
X DNP = Does Not Pass

General Illustrations
A collage layering technique gives illustrations a distinct focal point and can reference various industries and AI techniques.

Line weights are kept simple and color palettes blend 2-3 of KUNGFU’s brand colors.

Animations are used to direct attention and add compelling visual interest to the page. They can be triggered on-scroll or via interaction, and animations can also be used in video content.

Icons always use clean, simple line styles accented with KUNGFU’s primary red. Icons use the same line weights throughout and consistently use a circle border of the same line weight.