A recent study by MIT’s Sloan Management Review found that 70% of companies who have invested in AI have found minimal or no impact from AI so far. Yet we know the promise and potential of AI and we know companies can and have seen a return from it. So the question becomes: why do so many AI projects fail? And what can be done to set them up for a return on investment?
Our Chief Creative Officer Steve Meier recently shared his approach to unlocking the ROI of AI in a webinar where he addressed the dos and don’ts of beginning AI projects, why many AI projects seem to fail and different methods for measuring ROI. Check out the recording below and keep an eye out for an invitation to our next webinar!