Advertising marketplace was faced with the challenge of predicting dynamic real-time advertising opportunities to be able to “buy low” and maximize revenue.
Applied control theory to intelligently allocate ad spending across time.
Dramatically lowered the cost basis for advertising buys by anticipating price drops and avoiding overpaying for inventory.
Advertising marketplace was faced with the challenge of predicting dynamic real-time advertising opportunities to be able to “buy low” and maximize revenue.
Applied control theory to intelligently allocate ad spending across time.
Dramatically lowered the cost basis for advertising buys by anticipating price drops and avoiding overpaying for inventory.
