We have a near-perfect AI deployment rate
We attribute some of that success to the following nine principles.

People will always matter more than the AI.
The technology is never the hardest part. The people and the organization around it are.
GenAI is one tool in a much larger toolbox.
An important one, but just one. Many businesses are learning that now, at significant cost.
Strategy and engineering should work as one.
The people deciding what to build and the people building it can’t sit in separate rooms, meeting only at handoffs.
The work worth doing has no playbook.
If you want what’s never been done, no one can hand you the steps.
Success begins with the right questions.
The only thing worse than the wrong answer is the right answer to the wrong question.
Make mistakes before they matter.
Experimenting — and being wrong — is how you learn. The only question is whether the mistakes happen in production, or somewhere safer first.
Test everything before you trust anything.
We built an internal platform, affectionately named ‘Potluck’, a place to discover what works and, more importantly, what doesn’t.
Trust is a promise kept.
In our nine years of focusing exclusively on AI, we’ve learned that success is a function of trust.
Leadership in anything requires real risk.
Staying in front means taking chances. The trick is forcing the odds in your favor — everything above is how.